Jake Shane Pass That Panera Meal
PANERA BREAD
Panera launched their new value menu—The Mix & Match menu—which is a really big deal. So we needed to get someone who makes a big deal out of everything to announce it. *cough cough, queue Jake Shane*
PRESS
ROLE
CREDS
Art Director - 72 & Sunny NY
Copywriter - Kayla Beck
CDs - Sandra Jurado & Amy Finn-Welch
GCDs - Geno Burmester & Peter Hughes
Director - Paul Briganti (Radical)
90S LONG FORM
Our (organic) social long form might have been the biggest deal of all with the post on Tik Tok and Instagram gaining over 6M views, 225K+ likes, and thousands of comments, shares & reposts across platforms.
SHARING THE NEWS: 15S SPOT
Yes…for once, Jake isn’t lying. The Stuffer is real!
EYEING IT DOWN: 06S SPOT
It’s a good thing Jake and our director got along so well.
KEY IMAGE
And lastly, because it wouldn't be a Jake Shane campaign without a nod to Therapuss...a Therapuss inspired key image (complete with the signature wood wall).
