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The Upcycle Club

DO THE GREEN THING

Do The Green Thing, an organization fighting climate change, tasked us with tackling fast-fashion issues. So we created The Upcycle Club, a subscription service that offers users a sustainable way to refresh their wardrobe - Your Rags Reworked.

AWARDS

D&AD Pencil - New Blood Awards 

Gold ADDY, Local | Silver ADDY, District 4 

ROLE

CREDS

Art Director

Co-Art Director - Amanda-rose Cabrera

we realized we needed to show people the potential in "old" or worn clothing.

It's called The Upcycle Club and yeah, we turned an old Heat jersey into a fresh pair of shorts.

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INSTAGRAM & WEBSITE

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POPUP SIP & SEW EVENT 

We refitted laundromats to create the world’s first sewing-mats. We invited Upcycle Club members & non members alike to take a try for themselves using our sewing machines and guided tutorials. All while sipping on some lattes and matcha.

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CASE STUDY VIDEO

BRAND GUIDELINES

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